Marketing your Business
Lebron James is no content with just being a star on the basketball court. He also wants to become a leader in the global business world. He formed a sports marketing agency, LRMR Innovative Marketing and Branding, with three of his high school friends. In addition to turning James into a global icon, LRMR wants to "change the sports marketing prism through leveraging of sports, celebrity, and corporate infusion partnerships."
James wants to build a new financial model for the 21st-century athlete. He also formed King James, Inc., a holding company, to contract with endorsement partners and reduce tax liability.
James wants to build a new financial model for the 21st-century athlete. He also formed King James, Inc., a holding company, to contract with endorsement partners and reduce tax liability.